Where Does Lost Luggage Go? Inside the Alabama Store That Buys It
After about 90 days of searching, most US airlines sell unreturnable bags sight unseen to one Alabama store. SITA counted 33.4 million mishandled in 2024.
Prefer reading? The write-up below tells the same story with the same sources. Open on YouTube.
The numbers
mishandled checked bags worldwide in 2024, per SITA
33.4M
In Scottsboro, Alabama, people spend their working days unzipping suitcases that were bought sight unseen. Each one was once checked in by a traveler. Getting from that counter to a stranger’s sorting table takes three clocks, a long search and a sale, and very few bags make the whole trip.
Where a checked bag goes wrong
At check-in, a bag gets a tag and disappears behind a rubber curtain. IATA Resolution 753 says IATA’s member airlines should track each bag at four points along the way: hand-over, loading, transfer and return. The riskiest stretch is changing planes. In 2024, transfers were behind 41% of mishandled bags, according to SITA’s Baggage IT Insights 2025 report.
SITA, which runs the industry’s bag-tracing system, counted 33.4 million mishandled bags worldwide that year. Where would anyone even put them: a warehouse the size of a city, or a landfill?
“Mishandled” mostly means late
Most of those bags never needed a place at all. SITA splits them into three kinds of trouble.
| Type of mishandling, 2024 | Share of mishandled bags |
|---|---|
| Delayed | 74% |
| Damaged or pilfered | 18% |
| Lost or stolen | 8% |

A delayed bag is late, not gone. The real question is about the thin 8% slice counted as lost or stolen, and the even smaller group never reunited with an owner.
Clock one and clock two: 48 hours and 21 days
The moment a bag goes missing, three clocks start, and each one changes something different.
Clock one runs 48 hours. Missing-bag reports go into WorldTracer, the system SITA built with IATA to match found bags to the passengers looking for them. According to SITA, 22 million of 2024’s 33.4 million mishandled bags, about two-thirds, had their cases resolved and closed within those 48 hours. SITA does not say how many were still missing after that.
For a bag that still hasn’t turned up, a second clock is already running, counted from the day the bag should have landed. This one is not about finding the bag. It is about who gets paid. Under the Montreal Convention of 1999, which covers international trips within its scope, if a checked bag still hasn’t arrived 21 days after it ought to have, the passenger can claim it as lost, even if the airline never admits losing it.
For an airline, that is the expensive outcome. In SITA’s 2026 benchmark, a delayed bag costs an airline about $245 on average. A lost bag costs about $635, and $420 of that is compensation to the passenger.
But a claim isn’t a bag, and the treaty’s deadline doesn’t end the search. In the US, according to the Encyclopedia of Alabama, airlines generally keep looking for an unclaimed bag for at least 90 days. Say a bag on an international trip is still missing at day 21: its owner can claim it as lost while the bag is still out there. The video follows one such bag to the end of the line.
Clock three: the last search
Clock three is the long one, and the most hands-on. Before an airline gives up, its staff open the bag and hunt for clues to the owner. Frontier Airlines’ Jan Fogelberg described the process to the Associated Press in 2011: “They don surgical gloves and then do an autopsy of the bags.”
Sometimes the clue is as small as a name on a prescription bottle, the AP reported. Sometimes it is stranger. JetBlue once got a bag back to two newlyweds after finding a photo of their wedding cake inside. But clues don’t always lead anywhere, and the clock keeps running.
When it runs out, airlines put their own numbers on it. In 2024, United told CNN it sends unclaimed suitcases on after 90 days, and Southwest said 120. “On” means out of the airline’s hands. Back in 2011, the AP reported that after 90 days of failed searching, most US airlines sell the bags. For most US airlines, the warehouse where forgotten bags supposedly sit forever is only a waiting room.
One door in Scottsboro, Alabama
The bags leave through a single door. A company called Unclaimed Baggage, based in Scottsboro, says it has purchasing agreements with every US domestic airline, as well as with other travel and transportation companies. The Encyclopedia of Alabama calls it the only business in the US that buys unclaimed airline baggage and resells it to the public.

The terms of the sale are blunt. The company buys by the pound, according to the encyclopedia, and it buys sight unseen: CNN reported in 2024 that it takes each bag as is, with no inventory of what’s inside. In 2011, the AP described airlines selling a bag for “a few bucks.”
Remember the bag a traveler could claim at day 21? By the time it is sold, the company says in its 2026 Found Report, the traveler has already been reimbursed, before the bag ever leaves the airline’s custody. It rides to Alabama on a tractor-trailer, and according to the company, no identifying information is sent along with it.
The business itself began with bags that never flew. In 1970, Doyle Owens took a borrowed pickup truck to Washington, D.C., and bought a load of unclaimed bags from Trailways, a bus line, according to the company’s history. He sold the contents on card tables in an old rented house, soon added airline bags bought in Atlanta, and in 1978 the company landed its first airline contract, with Eastern Airlines.
At the opening table
Today the bags arrive by the tractor-trailer load, and the people who unzip them have a job title: openers. They “really mine and explore those bags for treasures,” Unclaimed Baggage’s Jennifer Kritner told PBS NewsHour in 2023. By the Encyclopedia of Alabama’s count, more than 20,000 items arrive every day.
That flood comes from a sliver. The company says fewer than 0.03% of checked bags ever end up orphaned, and it points out that more than 4 billion bags are checked every year. Both are company figures, and this store’s bags come only from US airlines and other travel companies.

At the table, every item faces the same question, Kritner told PBS: can we resell it, do we need to recycle it, or can it be donated? Roughly a third of what arrives is donated to charity, a third is discarded and the rest goes on sale, according to the Encyclopedia of Alabama.

On the sale side, more than half of the inventory is clothing, the encyclopedia says, washed in one of Alabama’s largest laundries, which the company owns. The suitcases themselves are only a small share, because they often arrive too worn or damaged. The discard pile isn’t simply dumped either: the company says items it doesn’t sell are repurposed or recycled.
CNN reported that the store has a procedure for destroying documents, IDs and prescriptions found in suitcases, and the company says electronics are wiped of personal data before they are sold.
Every so often, something stranger turns up. The company says one Gucci suitcase was full of artifacts, including an Egyptian burial mask, and they were sold through Christie’s in New York. A modified Nikon F camera from NASA’s Space Shuttle program, one of three made, went back to NASA. NPR reported that a shipping container the company bought held what CEO Bryan Owens said was a guidance system for an F-14 fighter jet, and it was returned to the U.S. Navy.
Getting something back to the person who lost it is rarer. Once, a pair of ski boots made it: a man from Atlanta bought them for his fiancée at the store’s annual ski sale, NPR reported, and she looked inside and found her own name. She had lost them on an earlier ski trip. “They ended up in our store,” Bryan Owens told CNN, “and they came full circle back to her.” NPR calls a homecoming like that a rare exception.
What changes once you see it
Picture the rubber curtain at check-in one more time. Most bags that go astray behind it are simply late, and about two-thirds of all mishandled-bag cases close within 48 hours. But if a bag is never claimed and a US airline sells it on, the line doesn’t end in a warehouse. It ends at a sorting table in Scottsboro, Alabama, and for a lot of what’s inside, in a stranger’s shopping cart.
Sources
- More air passengers than ever with one of the lowest rates of mishandled baggage thanks to tech investments (SITA Baggage IT Insights 2025 release) — SITA (2025) · https://www.sita.aero/pressroom/news-releases/more-air-passengers-than-ever-with-one-of-the-lowest-rates-of-mishandled-baggage-thanks-to-tech-investments/
- Tech drove down mishandled bag rates by 23% in 2025, but mishandling still costs the industry $6.3 billion a year (SITA 2026 Baggage IT Insights release) — SITA (2026) · https://www.sita.aero/about-us/pressroom/news-releases/tech-drove-down-mishandled-bag-rates-by-23-in-2025-but-mishandling-still-costs-the-industry-$6.3-billion-a-year
- Unclaimed Baggage Center (Encyclopedia of Alabama, by Ben Berntson, published 2009-07-31, updated 2023-07-13) — Encyclopedia of Alabama (Alabama Humanities Alliance / Auburn University Outreach) (2009) · https://encyclopediaofalabama.org/article/unclaimed-baggage-center-ubc/
- Our History — 50 Years of Reclaiming Lost Luggage — Unclaimed Baggage Center (1970) · https://unclaimedbaggage.com/about/timeline
- How It Works — The Journey from Baggage Carousel to Our Store — Unclaimed Baggage Center (2026) · https://unclaimedbaggage.com/about
- FAQs — Unclaimed Baggage Center (2026) · https://unclaimedbaggage.com/about/faq
- 2026 Found Report (third annual) — Unclaimed Baggage Center (2026) · https://www.unclaimedbaggage.com/pages/2026-found-report
- Airports of the Future: Baggage Operations (SITA white paper), p.7 — SITA (2007) · https://www.sita.aero/globalassets/docs/white-papers/airports_of_the_future---baggage.pdf
- WorldTracer celebrates 30 years of repatriating mishandled baggage — SITA (2021) · https://www.sita.aero/archive-folder/pressroom/news-releases/worldtracer-celebrates-30-years-of-repatriating-mishandled-baggage/
- Air transport industry improves baggage handling despite surge in passenger traffic, says SITA (Baggage IT Insights 2024 release) — SITA (2024) · https://www.sita.aero/about-us/pressroom/news-releases/air-transport-industry-improves-baggage-handling-despite-surge-in-passenger-traffic-says-sita/
- One year later: SITA shows how integration of Apple's Find My Share Item Location can strengthen baggage operations — SITA (2025) · https://www.sita.aero/about-us/pressroom/news-releases/one-year-later-sita-shows-how-integration-of-apples-find-my-share-item-location-can-strengthen-baggage-operations-for-airports-and-airlines/
- Baggage IT Insights 2026 (report landing page: cost per mishandled bag) — SITA (2025) · https://www.sita.aero/resources/surveys-reports/sita-baggage-it-insights/
- Baggage Tracking — IATA Resolution 753 — IATA (2026) · https://www.iata.org/en/programs/ops-infra/baggage/baggage-tracking/
- Convention for the Unification of Certain Rules for International Carriage by Air, Montreal 1999 (as scheduled in UK Carriage by Air Act 1961, Schedule 1B) — UK legislation.gov.uk (The National Archives) (1999) · https://www.legislation.gov.uk/ukpga/1961/27/schedule/1B
- 2024 Revised Limits of Liability Under the Montreal Convention 1999, p.1 — ICAO (2024) · https://www.icao.int/sites/default/files/secretariat/legal/LEB%20Treaty%20Collection%20Documents/2024_Revised_Limits_of_Liability_Under_the_Montreal_Convention_of_1999_en.pdf
- 14 CFR Part 254 — Domestic Baggage Liability, §254.4 Carrier liability (eCFR, current) — U.S. Government (eCFR / Office of the Federal Register) (2024) · https://www.ecfr.gov/api/renderer/v1/content/enhanced/current/title-14?part=254
- Air Travel Consumer Report: December 2024, Full Year 2024 Numbers (DOT bulletin) — U.S. Department of Transportation (2025) · https://content.govdelivery.com/accounts/USDOT/bulletins/3d6f0ea
- Refunds and Other Consumer Protections, final rule, 89 FR (2024-07177) — U.S. Department of Transportation / Federal Register (2024) · https://www.federalregister.gov/documents/2024/04/26/2024-07177/refunds-and-other-consumer-protections
- Unclaimed Baggage Center founder passes away — WTVC NewsChannel 9 (Chattanooga) (2016) · https://newschannel9.com/news/local/unclaimed-baggage-center-founder-passes-away
- US travelers lose millions of suitcases every year. Their contents end up at a store in Alabama (Faith Karimi, CNN) — CNN (republished by KTVZ via CNN Newsource) (2024) · https://ktvz.com/entertainment/cnn-style/2024/11/30/us-travelers-lose-millions-of-suitcases-every-year-their-contents-wind-up-at-a-store-in-alabama/
- Now arriving in Alabama: Your lost luggage (Associated Press) — CBS News / The Associated Press (2011) · https://www.cbsnews.com/news/now-arriving-in-alabama-your-lost-luggage/
- Inside the store selling unclaimed luggage and how to keep your bags from ending up there (PBS NewsHour transcript, Stephanie Sy) — PBS NewsHour (2023) · https://www.pbs.org/newshour/show/inside-the-store-selling-unclaimed-luggage-and-how-to-keep-your-bags-from-ending-up-there
- U.S. airlines lose 2 million suitcases a year. Where do they all go? (Melanie Peeples, NPR) — NPR (republished by MPR News) (2023) · https://www.mprnews.org/story/2023/11/24/npr-luggage-lost-airlines-resale-unclaimed-baggage-alabama
Photos: Video: K / Pexels (https://www.pexels.com/video/bags-on-a-baggage-carousel-3723433/) · Photo: Martijn Stoof / Pexels (https://www.pexels.com/photo/klm-aircraft-on-tarmac-with-baggage-loading-36581531/) · Image: NoName_13 / Pixabay (https://pixabay.com/photos/cross-country-skiing-winter-3020748/)
Watch next · EverydayAre Video Games More Expensive Than Ever? GTA VI's $80 in Real Dollars


